Privacy Policy

This notice outlines how we collect, use, store and protect personal information. When you provide us with information by which you can be identified, we will only use this in accordance to the General Data Protection Regulation (GDPR). Within the context of this notice “we”, “us” or “our” refers to Cumbria Asset Finance Ltd and our trading name of Finance Connect Cumbria.

1) Who we are
Cumbria Asset Finance Ltd t/as Finance Connect Cumbria
Cotton Court Business Centre,
Church Street,
Company registration number: 4627832
Information Commissioners Office, Data Protection Register number: Z7712560
A copy of our certificate can be obtained at"

2) What information do we collect
The information we collect is added to a proposal form/application form so that a credit decision can be gained from finance providers. The information we collect and store includes your name, trading names, private and business address history for the past three years, your date of birth, your contact telephone number and your email address. In addition, we may also collect financial accounts, bank statements, photo ID and copies of utility bills for proof of address. Once the agreement has gone live or our services are no longer required we will destroy or delete this information."

3) How we use your information
We collect your information so that we can better understand your needs and provide a service which you will benefit from. The information collected with your permission, will be used to assess your suitability for a finance product with one or more finance providers.
In addition, from time to time we may contact you to make you aware of possible finance products which may be of interest to you or news about our business which may effect you. We may also contact you to advise you that your agreement is coming to an end. We will contact you by email, letter or by telephone. You are able to tell us you do not wish to be contacted for this purpose at any time and withdraw your consent by contacting us either by email, telephone or in writing.

4) Meeting our legal and regulatory obligations
Our conditions for processing data is so that we can source suitable finance on behalf of our clients and therefore we process data in relation to a contract which the individual has entered into or because the individual has asked for something to be done so they can enter into a contract.

5) Who we pass information onto
We work closely with a broad range of trusted finance providers and in order to assess your proposal we pass on your information to one or more of the following companies: Lloyds Bank Plc, Lloyds Bank Commercial Finance, BNP Paribas Leasing Solutions Ltd, Aldermore Bank Plc, Hitachi Capital Business Finance, Hampshire Trust Bank Plc, United Trust Bank, Haydock Finance Ltd, Bibby Leasing Ltd, Close Brothers Asset Finance and Borderway Finance Ltd.
Their privacy statements are available here;

Privacy Notice

6) You have the right to see the information we hold about you
If you wish to view the information we hold about you, then you are able to make a request to: Company Secretary, Cumbria Asset Finance Ltd, Offices 3 & 4 Redhills House, Redhills Business Park, Penrith, CA11 0DT, email, Telephone: 01768 863025."

7) How we keep your information safe
We protect your information by storing the data electronically on a secure and safe password protected system and computer.

8) Opt Out
If for any reason you wish for us to no longer hold your information, a special part of your information or you no longer wish to receive communication from us for marketing purposes, please contact Company Secretary at Cumbria Asset Finance Ltd, Offices 3 & 4 Redhills House, Redhills Business Park, Penrith, CA11 0DT , or via email, Telephone: 01768 863025.

9) How long will we keep your information
Data will be stored for up to 6 years from the end of your finance agreement

10) Making a complaint
If you wish to make a complaint about the use of your personal information please let us know, giving us the opportunity to put things right as quickly as possible. Please contact at Company Secretary, Cumbria Asset Finance Ltd, Offices 3 & 4 Redhills House, Redhills Business Park, Penrith, CA11 0DT, email: , Telephone: 01768 863025.
However, if you feel you would like to take the matter further about the way we have processed or hold your personal information, you can contact the Information Commissioner’s Office (ICO) in the following ways:
Telephone Helpline: 0303 123 1113
Address: Information Governance Department, Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

11) Updates to this notice
We review our Data Protection Policies, Procedures & Notices annually and make changes from time to time. You can always find an up-to-date version of this notice on a our website at